I have experience working in innovation labs and on building innovation labs, intended to drive transformative business growth. I have helped companies and teams generate new opportunities in a wide variety of industries - including healthcare, education, consumer products, real estate, city planning, finance and more.

Integrating creative and strategic methodologies, I use interactive workshops, visual storytelling, and design thinking to uncover unique insights toward future visions and visualize new realities.

I build consumer products (digital and physical) that are intuitive and purposeful. I believe in empowering design teams to consider design in the context of broader business and market needs, and embracing a systems approach to user-centric problem solving. My work covers a broad spectrum of brand strategy, physical and digital products, and spatial experiences.

I utilize participatory and creative research methods to answer strategic, generative and evaluative questions. I have helped companies like Nike, PepsiCo, Hanes, and PatientsLikeMe uncover new strategic opportunities through developing deep understanding of user needs and integrating insights with market analysis.

I have taken two startups successfully from 0→1, overseeing the overall business strategies and growth, as well as leading multidisciplinary teams in physical and digital product development, operations, marketing and insights. With experience in all parts of the business and a background in data analysis, I take a holistic lens on thinking through the user experience and product strategy.

With 10 years of experience building teams and leading projects, I believe in leading by empowering and enabling. Having worked across disciplines, I help designers gain confidence as a creative imagineer and a strategic thought partner. and support strategists in developing creative thinking skills. In addition, I have worked extensively with leadership teams and executives on adopting user-centric thinking.